What to Look for When Choosing a Jewelry Store
Let's face it, when someone is in the market for a diamond wedding ring or other piece of fine jewelry, there are a few things that determine where they will shop. In this blog I address each key point to help as many people as possible find a jewelry store that meets or exceeds expectations.
How long have they been in business?
Logic follows that if a business has been around for 10-15 years that they must be doing something right because they wouldn't be in business otherwise. It's fair to say that all businesses have to start somewhere however when purchasing an engagement ring or another piece of jewelry, there is a sense of security knowing that the business will be in business in another 15 years.
What do other's have to say about them?
Reviews online and from friends go a long way in today's media landscape. The public reputation is a good way to see what others have to say even if you don't know them personally. In the book "Made To Stick" a key concept is that people inherintly tell others about their experiences with a product or company. There is psychological reasoning that when a person buys a $50,000 car, they tell others about it to help justify their purchase. The joy of other's in the experience helps justify the cost. If the person has just ONE negative experience in the buying process, their justification of $50,000 for a car can change significantly and affect what they tell their friends and family. The same is true in diamond jewelry and wholesale loose diamonds, especially in Dallas, TX.
Do they use high pressure tactics to force a sell?
This is fairly common sense, however I want you to be aware of this. Use your gut and intuition to help you make an educated decision. If you don't feel comfortable with your jeweler or feel that something is off, ask questions and get real answers. At the end of the day you can leave and find another store.
Are the prices reasonable?
A base rule in sales is that people will buy from people they like and trust WAY more than the actual price and "deal" they are getting. Putting emotions aside, you want to get a fair price for the jewelry you are purchasing. The great thing about diamonds these days is that they are usually certified by an independent lab verifying authenticity and gives a better idea of it's value.
Would you refer a friend there?
When you view the jewelry store's website or physical location, what is your first impression? Would you let a friend go there? It's kind of crazy, but we often treat ourselves worse than we treat our own friends. Think about your first impressions more frequently and think if you would share this place with a friend?
After several months of writing these blogs, it's been fruitful to see people becoming more educated on diamonds. At the end of the day, Motek Diamonds strives to be the premier diamond wedding ring store in Dallas. We serve the best priced wholesale diamonds and engagement rings at our jewelry store.